Visual identification design begins with research and planning. Understanding the client’s business is essential to defining a problem, designing a solution, and implementing a plan of action. The development of a logo is often the cornerstone of a visual identification program. A logo should be memorable and evocative of the business or organization it represents and identifies.

When all of the program elements – from logo and typography, stationery, publications, signs, and website – are well-coordinated, the result is a visual identity that is clear and effective.